South Korea's iconic fragrance brand: A MEMOIR OF SEOUL

Seoul, South Korea is the birthplace of our brand. As Korea’s most sophisticated fragrance brand, we have incorporated our scents with a hint of la vie à Séoul. Our fragrances are closely associated with memories of Seoul - the sunshine over the city, the songs overheard on the alleyways, the whispers of love by the Han River, or the dinners with friends in memorable local restaurants – the cool, fastpaced, yet remarkably passionate city life.


Our pink symbolizes the soul and the spirit of Soohyang. It is the source of our perfectly lovable products. Inside this delicate pink is a tough and solid inner core. We break old habits and oppose monotony. What is the most powerful thing in the world? We believe it is the power of love and the power of pink.